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Beyoncé: “Hold Up”– B. Åkerlund

Dos Equis: “The Most Interesting Man in the World – Mission to Mars”– Julie Vogel

Dos Equis: “The New Most Interesting Man in the World Traverses the Sand and the Serengeti”– Liz Botes

H&M: “Come Together” feat. Adrian Brody, directed by Wes Anderson – Milena Canonero

Pepsi: “Momotaro” feat. Jude Law – Ami Goodheart

 




Robing Harper

Beyoncé: “Hold Up”– B. Åkerlund

The challenge was to create something fantastic in a small amount of time. In this case, it was to find the perfect yellow dress. The director Jonas Åkerlund (also my husband) had his mind set on Beyoncé wearing yellow from day one, so my team and I sourced every shade and style we could get our hands on.

When we first started shooting, Beyoncé was actually wearing a green dress and it was not until we all agreed that it didn’t feel right that she ended up in the yellow Roberto Cavalli dress. The video was set to look like it was taking place in New Orleans, so I felt it was important to create a balance between real life people (a.k.a. street wear) and high fashion.

The look also had to survive wind, water, and explosions. While creating the under water scene, we had to use many different types of metal and undergarments—both of which I had to cut up to create the multi-layerlook. Working with water is always a challenge, as fabric tends to grow and lose its shape, and not to mention you are fighting gravity. Overall I am very happy with the end result. It was a memorable experience for me, and I feel the color yellow is now back on the map.

 



Dos Equis

Dos Equis: “The Most Interesting Man in the World – Mission to Mars”– Julie Vogel

ACD Mynka Draper

This year’s Dos Equis commercial ended a decade long campaign for the “ Most Interesting Man in the World’s” adventures. The MIM volunteers to man a mission to Mars. Assuming that he may never return, he takes a beautiful cosmonaut as his navigator. Many of the people he had crossed in his travels and follies come to bear witness to his departure, wishing him luck and saying their goodbyes. It was a dramatic and tearful rocket launch!

A team of assistants and I, had to find and dress all of the characters of the old commercials. Luckily for us, I had saved all ten years of research. YouTube made it easy to revisit past spots. It was a treasure hunt recreating the looks; luckily, many of the garments and costumes were still hanging in our many local wardrobe houses! We redressed our beauty queens and pageant winners, sport team members, pygmies, countesses, opera singers, dukes and dignitaries, professors, biker gangs, Cuban leaders, Tibetan monks, Bedouins, Scotsmen, German barmaids, Russian prisoners, and many others. In fact for nearly 300 characters total! It has been my most interesting journey to date!

 



Dos Equis

Dos Equis: “The New Most Interesting Man in the World Traverses the Sand and the Serengeti”– Liz Botes

ACD Shannon Cambell

I was asked to design the new hero for Dos Equis and realized it was a big deal since the spots are known by everyone. Of course, there were a lot of worries from agency/creatives/client. This character was so loved and now we were to “youthify” him. I was flying to London to style two actors for the role. To me there was only one—Augustin Legrand. Such a fantastic man, and just the right new “ tweak” on this whole concept. But Augustine is 6’ 7 tall, and is between a 40-42” R chest, and has a 34 waist… nothing in a store will EVER fit. WE who work in costume know what this means.

After Augustin was chosen, we traveled to Bangkok and shot the “ coming back to earth” section and many other scenes in pouring monsoon rain. During a giant wedding scene, the Augustin space shuttle lands in a knee-deep muddy lawn. This last commercial was prepped remotely from Sweden. In the “Indian knife-throwing scene” Augustin wears a silk tux jacket that strobes. Our amazing DP Tim Maurice-Jones loved Augustin’ s look so much that he adjusted to it! It’ s been a joy and HARD WORK to do these spots.

 



H&M

H&M: “Come Together” feat. Adrian Brody, directed by Wes Anderson – Milena Canonero

Love working with Wes.
Unique? I DO NOT KNOW.
Unique is Wes. Wes is very special artist, and like many great and original directors he has a vision and a point of view.

It is always exciting working with him. All details are taken into consideration. Even though the movie was for H&M, one was allowed to bring forth Wes’ concept and not be too tied up with a set of indications to promote the look of the company. This is simply another ‘’ Wes Anderson” movie.

 



Pepsi

Pepsi: “Momotaro” feat. Jude Law – Ami Goodheart

ACD Kumie Asai

In the reinvented mythological Japanese folktale Momotaro, a magical samurai boy and his heroic friends attempt at slaying a fiery demon in endless adventures. For the new Pepsi commercial campaign, I was so fortunate to have been given full creative freedom designing all original characters. Pulling inspiration from London punks in the 70s and ancient Shogun—everything from a child king in a 28-foot cape covered in thousands of hand painted gold feathers, to a dog-boy raised by wolves in the Andes has been realized. In this fourth episode we introduced Jude Law’s character, Oni, as a peaceful monk turned supernatural gladiator betrayed by a malicious senator who imprisons him until rage transforms him into a 300-foot monster. With hundreds of villagers and an ogre… You know, just the usual soft drink advertisement!

With my small dedicated team and under three weeks, we had the challenge of creating 125 custom-made costumes in a world from my imagination. Without the option of renting one garment, all costumes were fabricated from scratch, from handmade shoes to carved wooden buttons. It was a Costume Designer’ s dream come true!


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