“Famous in Love”

May 30th, 2018

Anna Wyckoff

The nature of celebrity itself is the theme of Freeform’s Famous in Love, and Costume Designer Cameron Dale explores the transition from ordinary college student to movie star in which dressing the part is the point. Any given day of shooting the characters may go from the beach to the red carpet, or from sweat pants to cocktail parties, but Dale finds the challenge as entertaining, as does the audience. “It’s always fun to see a glamorous makeover,” she explains. “It’s just so fun to see these transformations of the characters.”

The show focuses on Paige Townsend (Bella Thorne) who becomes a celebrity overnight after she is cast in the adaptation of a blockbuster book series. Dale set out to establish the roots of the principals with an eye toward a long-term story arc. To show the development of the character, Dale started Paige out in earth tones and preppie clothing and then gradually introduced cooler colors and a more elegant silhouette. “I think it’s important in the first episodes of a new series to stick with your color palette for each character,” she explains, “but as season two progressed we really became more playful and veered off of that stricter color palette.”

Because the film within the show is a sci-fi time travel story, Dale also does period costumes for the fictional costume department within the show, but with a few twists. “We had Bella in 1940s maternity,” she says. “We also did a flashback of all the kids on sort of a Disney-esque show where they’re in braces and cheerleading outfits and it’s super silly. They had so much fun with it.”

Given the pace of shooting, Dale says being on the Warner Brothers lot makes a huge difference. “The costume shop and everyone who works there is so great with us doing the last minute pulls.” But she also credits her dedicated crew. “It’s probably the smallest crew I’ve worked with, but we’re a pretty well oiled machine at this point.”

Famous in Love is streaming on Freeform.

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