In particular, over the last 18 months — in large part due to the pandemic putting a pause on celebrity outings and runway shows — audiences have turned to their favorite on-screen characters for fashion inspiration. Take, for example, Netflix’s Emily in Paris. Following the premiere of Season 1 of the Lily Collins-starring series, brands like Ganni, Marc Jacobs, and Kate Spade, as well as items like bucket hats and berets, saw a boost in sales thanks to Field’s costume work. Other shows like this year’s Gossip Girl and the forthcoming Sex and the City reboot And Just Like That… have prompted a similar reaction, not only resurrecting trends but also inspiring fan Instagram accounts dedicated to ID-ing the items worn onset before the shows even air.